Iceportal makes the management and distribution of our visual assets much simpler on a day to day basis. We are glad to count on such a great team!
Effortless content distributionand management
Bring your brand to life everywhere travelers book. Seamlessly share your images, videos, text, attributes, and more across hundreds of channels.

Take control of your hotels’ visual and descriptive content
Drive higher revenue with a smarter content management and distribution platform



Trusted by the world’s top hotel groups
Why Iceportal?
The ultimate platform for organizing, optimizing, and sharing your visual and descriptive content.
A one-click solution
Effortlessly publish accurate, high-quality content across hundreds of channels.
Not just for visuals
Over 2,000 attributes: amenities, descriptions, policies, cancellations, and images all in one centralized platform.
Centralize your content
Iceportal interfaces with varied sources storing property details, visuals, descriptions, and more to provide a unified, ideal set of content.

Never wait for support again
24/7 assistance by email, phone, or site.

Over 450 partners
OTAs, GDS, search engines, and much more
Two real-world scenarios explain why Iceportal Content matters

Take control of your content across every channel.
Powering hospitality content distribution worldwide
From luxury to budget, from 10-room boutiques to multinational chains, Iceportal Content works for hoteliers around the world.
1.8 million+
Images distributed
55,000+
Hotel properties
450+
Channels worldwide
How it works

Explore more resources
Research, news, insights and interviews from the hospitality community.

“Iceportal Content has enabled us to connect with many distributors we could not reach previously. This has significantly enhanced our operational efficiency …”
Tim Sleep, Director of Sales & Distribution – Premier Inn (Whitbread PLC)
How can we help accelerate your business?
Frequently Asked Questions
How does Iceportal help with maintaining brand consistency?
By providing a single source of truth for content, Iceportal ensures that hotel brands can maintain consistent and accurate information across all distribution channels. It helps prevent discrepancies that could lead to guest dissatisfaction and damage to brand reputation.
What types of content can be managed through Iceportal?
Iceportal allows hotels to manage a variety of content types, including images, videos, 360s, room descriptions, amenities, policies, and pricing information. This comprehensive approach ensures that all aspects of a hotel's offerings are accurately represented across all channels.
How does Iceportal integrate with existing systems?
Iceportal seamlessly integrates with property management systems (PMS) and central reservation systems (CRS), CMS, manual files and a dozen other systems allowing for real-time updates of inventory, rates, and availability. This integration helps ensure that all distribution channels reflect the most current information.
How does Iceportal enhance image visibility and ranking?
Iceportal utilizes advanced image tagging and scoring systems to optimize visual content for search engines and distribution channels. By improving the image score, hotels can enhance their visibility, leading to higher rankings on OTAs and ultimately increasing booking conversions.
What measures does Iceportal take to ensure content accuracy?
Iceportal centralizes all content management, allowing hotels to update information in one place. This reduces the risk of outdated or inconsistent data being displayed across various platforms. Regular audits and automated alerts help ensure that all content remains accurate and up-to-date. IcePortal also imports scoring reports from top OTAs to allow you to see everything in one place.
Can Iceportal support multiple languages and regional content variations?
Yes, Iceportal is designed to accommodate multiple languages and regional content variations. This feature allows hotels to tailor their visual and textual content to meet the specific needs of different markets, ensuring that guests receive relevant and localized information regardless of their location.
New to Shiji?
Founded in 1998, Shiji has grown to over 5,000 employees serving 90,000+ hotels worldwide.
Awarded for excellence











