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Effortless content distributionand management

Bring your brand to life everywhere travelers book. Seamlessly share your images, videos, text, attributes, and more across hundreds of channels.

Trusted by the world’s top hotel groups

Why Iceportal?

The ultimate platform for organizing, optimizing, and sharing your visual and descriptive content.

A one-click solution

Effortlessly publish accurate, high-quality content across hundreds of channels.

Not just for visuals

Over 2,000 attributes: amenities, descriptions, policies, cancellations, and images all in one centralized platform.

Centralize your content

Iceportal interfaces with varied sources storing property details, visuals, descriptions, and more to provide a unified, ideal set of content.

Never wait for support again

24/7 assistance by email, phone, or site.

Over 450 partners

OTAs, GDS, search engines, and much more

Two real-world scenarios explain why Iceportal Content matters

Take control of your content across every channel.

Powering hospitality content distribution worldwide

From luxury to budget, from 10-room boutiques to multinational chains, Iceportal Content works for hoteliers around the world.

1.8 million+

Images distributed

55,000+

Hotel properties

450+

Channels worldwide

Jonathan García

Why did Barceló Hotel Group choose Iceportal Content?

Iceportal makes the management and distribution of our visual assets much simpler on a day to day basis. We are glad to count on such a great team!

Jonathan García, Digital Asset Manager

Barceló Hotel Group

How it works

News and highlights

9.10.2025

Shiji proudly announces Iceportal Content surpasses 2.5M images distributed globally

Go to press release page

10.6.2025

Shiji releases 2025 Hospitality Distribution Technology Chart: Navigating a rapidly evolving ecosystem

Go to press release page

4.3.2025

Shiji unveils comprehensive rebrand, unifying its hospitality technology solutions under a single platform

Go to press release page

20.8.2024

Whitbread PLC boosts content distribution efficiency with Shiji Iceportal Content partnership

Go to press release page

25.6.2024

Shiji launches Iceportal Content, enabling next-level amenity, descriptive, and policy content distribution for hotels

Go to press release page
More than just a POS—Infrasys is the cloud-based, open API secret sauce driving efficiency and delighting guests, every time.

“Iceportal Content has enabled us to connect with many distributors we could not reach previously. This has significantly enhanced our operational efficiency …”

Tim Sleep, Director of Sales & Distribution – Premier Inn (Whitbread PLC)

How can we help accelerate your business?

Frequently Asked Questions

How does Iceportal help with maintaining brand consistency?

By providing a single source of truth for content, Iceportal ensures that hotel brands can maintain consistent and accurate information across all distribution channels. It helps prevent discrepancies that could lead to guest dissatisfaction and damage to brand reputation.

What types of content can be managed through Iceportal?

Iceportal allows hotels to manage a variety of content types, including images, videos, 360s, room descriptions, amenities, policies, and pricing information. This comprehensive approach ensures that all aspects of a hotel's offerings are accurately represented across all channels.

How does Iceportal integrate with existing systems?

Iceportal seamlessly integrates with property management systems (PMS) and central reservation systems (CRS), CMS, manual files and a dozen other systems allowing for real-time updates of inventory, rates, and availability. This integration helps ensure that all distribution channels reflect the most current information.

How does Iceportal enhance image visibility and ranking?

Iceportal utilizes advanced image tagging and scoring systems to optimize visual content for search engines and distribution channels. By improving the image score, hotels can enhance their visibility, leading to higher rankings on OTAs and ultimately increasing booking conversions.

What measures does Iceportal take to ensure content accuracy?

Iceportal centralizes all content management, allowing hotels to update information in one place. This reduces the risk of outdated or inconsistent data being displayed across various platforms. Regular audits and automated alerts help ensure that all content remains accurate and up-to-date. IcePortal also imports scoring reports from top OTAs to allow you to see everything in one place.

Can Iceportal support multiple languages and regional content variations?

Yes, Iceportal is designed to accommodate multiple languages and regional content variations. This feature allows hotels to tailor their visual and textual content to meet the specific needs of different markets, ensuring that guests receive relevant and localized information regardless of their location.

New to Shiji?

Founded in 1998, Shiji has grown to over 5,000 employees serving 90,000+ hotels worldwide.

Trusted by leading hotels worldwide

Shiji’s technology powers operations in all of the world’s top hotels.

Comprehensive and integrated

From PMS to POS to guest engagement to distribution, we offer everything a hotel needs to succeed.

A Global leader with local expertise

We operate in over 100 countries, combining global scale with a deep understanding of local markets.

Top-tier support is in our DNA

Providing exceptional support isn’t just what we do—it’s who we are

Your data is safe with us

Shiji adheres to the highest international data security standards.

Awarded for excellence

Top Hotel management solutions in APAC
10 Best travel and hospitality
Top 10 management solutions providers
2025 Top Vendors
Top 10 Leaders in Tech 2024
30 Faster Growing Companies of 2024