AI-powered hotel distribution solution that helps you WIN in the AI era.
Make AI your most powerful revenue channel. Drive more bookings directly to your website and gain greater control.

Is your hotel invisible to AI searchers?
Ensure your hotel is the answer travelers see in AI-powered search.

The shift
Travelers are no longer just browsing; they are asking AI to design their stay
From SEO to GEO
In AI-driven discovery, the key question is not “Do I rank on No.1 on Google?” It becomes “Does AI think my hotel matches the guest’s intent?”
AI for Direct Bookings
Take back control from intermediaries and ensure your hotel is the answer travelers see in AI-powered search.
AI Readable: The language of AI
Human-Readable content:
“Our Deluxe King Room offers a spacious king bed, ocean views, complimentary Wi-Fi, and breakfast included. Rates start from €220 per night.”
Human-readable content works for people, but AI prefers structured, AI-readable content.
AI-Readable content:
Structured data & content

AI findable: MCP
Structuring your data for AI is the first step. To be truly "AI-findable," your hotel needs to be connected in a way that AI systems can reliably access and interpret it.
MCP (Model Context Protocol) is a standardized layer that safely connects AI assistants such as ChatGPT, Gemini, Claude or Perplexity to your hotel’s systems, including your PMS, CRS, and booking engines. It transforms your data into a live, "searchable brain" for AI agents.
With MCP, AI can know precise details on your hotel’s policies, amenities, services, offers, and visuals, alongside live availability and rates.
Shiji products
AI bookable: You are getting there!
01
Connect your ARI via Horizon Distribution
Sync live availability, rates, and inventory via Shiji Switch.
02
Connect your content via Iceportal Content (optional)
Sync high-quality visuals, descriptions, and rich media.
03
Contract our trusted partner to set up your hotel’s AI Storefront
We connect you with the partner that truly fits your needs, translate your data into an AI-readable format and connect your hotel to AI platforms via MCP.
04
AI-driven direct booking
Guests ask. AI recommends you because you are the best fit. Customers book directly.
The AI-powered guest journey in hotel booking by Horizon AI










