AI-powered hotel distribution solution that helps you WIN in the AI era.

Make AI your most powerful revenue channel. Drive more bookings directly to your website and gain greater control.

Is your hotel invisible to AI searchers?

Ensure your hotel is the answer travelers see in AI-powered search.

The shift

Travelers are no longer just browsing; they are asking AI to design their stay

From SEO to GEO

In AI-driven discovery, the key question is not “Do I rank on No.1 on Google?” It becomes “Does AI think my hotel matches the guest’s intent?”

AI for Direct Bookings

Take back control from intermediaries and ensure your hotel is the answer travelers see in AI-powered search.

We make your hotel

readable, findable, and bookable by AI

AI Readable: The language of AI

Human-Readable content:

“Our Deluxe King Room offers a spacious king bed, ocean views, complimentary Wi-Fi, and breakfast included. Rates start from €220 per night.”
Human-readable content works for people, but AI prefers structured, AI-readable content. 

AI-Readable content:

Structured data & content

AI findable: MCP

Structuring your data for AI is the first step. To be truly "AI-findable," your hotel needs to be connected in a way that AI systems can reliably access and interpret it.

MCP (Model Context Protocol) is a standardized layer that safely connects AI assistants such as ChatGPT, Gemini, Claude or Perplexity to your hotel’s systems, including your PMS, CRS, and booking engines. It transforms your data into a live, "searchable brain" for AI agents.

With MCP, AI can know precise details on your hotel’s policies, amenities, services, offers, and visuals, alongside live availability and rates.

AI bookable: You are getting there!

ARI +

01

Connect your ARI via Horizon Distribution

Sync live availability, rates, and inventory via Shiji Switch.

Content +

02

Connect your content via Iceportal Content (optional)

Sync high-quality visuals, descriptions, and rich media.

AI STOREFRONT

03

Contract our trusted partner to set up your hotel’s AI Storefront

We connect you with the partner that truly fits your needs, translate your data into an AI-readable format and connect your hotel to AI platforms via MCP.

DIRECT BOOKING

04

AI-driven direct booking

Guests ask. AI recommends you because you are the best fit. Customers book directly.

The AI-powered guest journey in hotel booking by Horizon AI

The window of opportunity

 is open now!