Why you can’t miss this webinar:
AI is reshaping how travelers discover hotels. In just 35 minutes, you’ll hear practical, no-fluff guidance from industry leaders, Natalie and Jason on what’s changing, what it means for your hotels, and what to do next.
Who should attend
If you are in one of the categories below, this webinar is a must-watch.
Hotel leaders and general managers
Distribution and revenue leaders
Digital and marketing teams
Anyone in hospitality who wants to grow their knowledge of AI and hotel distribution
What you can expect
In this webinar, you will learn:
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Understand how traveler search has shifted from search engines to AI tools, and why it matters now
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Learn what this shift means for your distribution strategy and direct bookings
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Break down the tech: LLMs, AI-readable content, and AI-bookable hotels explained simply
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Discover how MCP bridges AI to your live hotel data, including ARI, content, and visuals
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See how hotels can turn AI discovery into direct bookings and reduce third-party dependency
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Understand why early adopters win and why the urgency is real
Meet the speakers
Natalie Kimball
Vice President, Strategic Account Management, Horizon Distribution & Iceportal Content, Shiji
Natalie brings over 26 years of experience in hospitality technology. She is a recognized expert in industry trends, content management, hospitality technology history, and APAC growth markets. She is also the host of Hospitality Distribution Chats, the industry's first podcast series dedicated to hotel distribution.
Jason Cincotta
Co-Founder, Kismet
Jason Cincotta is the Founder and CEO of Kismet, an AI commerce platform that makes lodging — hotels, inns, and resorts — discoverable and bookable to guests using AI. Kismet is backed by industry leading investors and is one of PhocusWire's 2026 Hot 25 startups. Prior to Kismet, Jason spent 14 years as a hotel developer and principal at The Cincotta Co., where he designed, built, and opened independent properties and served on Marriott's Joint Advisory Board for Autograph Collection and Tribute Portfolio. He holds an MBA from Columbia Business School, where he was a Feldberg Fellow.
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