Shiji Japan launches full-scale rollout of Reviewpro Reputation to elevate Guest Experience across hotels and restaurants in Japan

Tokyo, Japan, January 15, 2026 — Shiji, the global hospitality technology leader, today announced the full-scale launch of Reviewpro Reputation in Japan. Since establishing its Tokyo office in 2018, Shiji Japan has introduced next-generation hospitality solutions, from Daylight PMS and Infrasys POS to guest engagement and data intelligence tools, to accelerate digital transformation across Japan’s hotel and restaurant industry. Now fully localized for Japan, Reviewpro Reputation supports over 80 review sites and 45 languages, transforming diverse guest feedback into actionable insights that help hotels strengthen brand value, improve service quality, and deliver superior guest experiences across every guest touchpoint.

This launch arrives at a timely moment for Japan’s hospitality sector. According to Shiji’s Q3 2025 Global Guest Experience Benchmark, Japan recorded a national GRI™ of 84.20%, showing a 0.7-point improvement from the previous period. While Japan’s score remains below the Asia regional average of 89.60%, it tracks closely with the global average of 86.80%, and with the European market (85.9%), the largest regional market in the world. This indicates that although, Japan underperformed relative to the broader Asia region, its trajectory aligns with global trends, clearly showing that there is ample room for performance improvement for hotels to strengthen guest satisfaction through data-driven reputation.

As online reviews increasingly influence booking decisions and price perception, many hospitality organizations in Japan still struggle to extract meaningful patterns from large volumes of guest feedback. Reviewpro Reputation centralizes reviews, sentiment, benchmarking, and surveys into a unified platform, enabling on-property teams and corporate management to understand emerging trends and respond strategically in real time.

“Japanese guests expect precision, consistency, and hospitality excellence. Reviewpro Reputation was engineered to meet exactly those expectations,” said Kohei Okamoto, Sales Manager, Reviewpro Reputation, Shiji Japan. “By bringing together AI analysis, automated response tools, and a globally proven methodology, we are enabling hotels in Japan to shift from reactive review management to data-driven service enhancement, providing a foundation to elevate the guest experience.”

Reviewpro Reputation includes advanced capabilities such as the Global Review Index™ (GRI™) for performance scoring, the Competitive Quality Index (CQI™) for benchmarking against competitors, unlimited users and groups, API connectivity with PMS and BI systems, AI-assisted responses, multilingual sentiment analysis, and post-stay survey management. Integration with Shiji’s Daylight PMS enables proactive feedback capture and continuous improvement throughout the guest journey.

Globally, Reviewpro Reputation supports over 60,000 hotels. Across the wider Shiji Group, more than 90,000 hotels, 200,000 restaurants, and 600,000 retail outlets rely on Shiji technology to power their daily operations.

“In Japan, review management often focuses on individual comments, leading to a reactive approach, what we call ‘seeing the trees but missing the forest,’” added Kohei Okamoto, Shiji Japan. “Reviewpro Reputation gives hoteliers the panoramic view they need. By visualizing broader trends and enabling faster, data-driven decisions, it helps organizations strengthen their brand value while delivering the level of service excellence Japanese guests appreciate.”