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Iceportal Content helps one of the world’s largest hotel groups scale global distribution, localization, and content accuracy across direct and third-party channels, supporting a more consistent traveler experience and a stronger direct booking strategy.
The customer operates a global hospitality portfolio with:
Operating at this scale, the customer needs to ensure consistent, high-quality content across thousands of properties, multiple languages, and hundreds of distribution channels, while continuing to strengthen its direct booking strategy.
With a world-class loyalty program serving more than 50 million members and continuing to grow, direct bookings are essential to strengthen loyalty engagement, capturing guest profile data, and creating upselling opportunities.
At the same time, maintaining a healthy distribution mix remains critical. A strong presence across OTAs, GDS, metasearch, and emerging AI-driven discovery platforms continues to play an important role in reaching travelers.
The customer's strategic focus:
1. Increase direct bookings through Brand.com
2. Strengthen global brand consistency and localized relevance across markets
3. Improve the accuracy, efficiency, and scalability of content distribution
1. Fragmented content ecosystem
With content distributed across hundreds of OTAs, GDS, metasearch platforms, and regional channels, maintaining consistent visuals, descriptions, and brand messaging across every touchpoint is a major operational challenge.
2. The complexity of scaling localized content
Manual categorization, translation, and market-by-market updates are difficult to scale across more than 4,000 properties and multiple languages, slowing expansion in high-growth international markets.
3. Limited performance visibility
Without a standardized way to measure content quality, teams had limited visibility into which properties, markets, or channels needed improvement.
The customer has implemented Iceportal Content as a centralized platform to manage, localize, optimize, and distribute hotel content on a global scale.
With Iceportal, the customer can reach 650+ global demand channels and synchronize content between Brand.com and third-party channels, helping ensure accurate, consistent, and up-to-date content across all guest touchpoints.
With Iceportal’s AI-powered translation feature, hotels can automate content translation across 25 languages while maintaining consistent tone, structure, and brand voice across channels.
AI Categorization and Auto-Tags help hotel teams automatically classify hotel images, enrich them with structured data, and reduce manual review work across 4,300+ properties. Based on estimated manual tagging time, this can help hoteliers save up to 98% of the time spent tagging hotel images, making the process up to 50x faster than manual work while improving both content accuracy and operational efficiency.
With Content Scoring, hotels can evaluate content quality at the property level based on completeness, image quality, structure, and distribution best practices, giving teams a standardized way to benchmark performance and prioritize improvements.
Learn more about Content Scoring: Iceportal Content: Why Hotel Image Quality Scores Matter for Visual Distribution
As a result, the customer can support more consistent, localized, and high-quality content across 4,300+ properties, 650+ demand channels, 100+ markets, and 25 languages. This creates a stronger content foundation across the traveler journey, helping the brand present its properties consistently across third-party channels while reinforcing its direct booking strategy on Brand.com.
Iceportal Content helps global hotel groups manage and distribute hotel content in a complex distribution environment. We take the pressure off your teams, so you can focus on driving performance. Talk to us to learn more.
Shiji is a global technology company dedicated to providing innovative solutions for the hospitality industry, ensuring seamless operations for hoteliers day and night.
Built on the Shiji Platform—the only truly global hotel technology platform—Shiji’s cloud-based portfolio includes Property Management System, Point-of-Sale, guest engagement, distribution, payments, and data intelligence solutions for over 91,000 hotels worldwide, including the largest chains.
With more than 5,000 employees across the world, Shiji is a trusted partner for the world’s leading hoteliers, delivering technology that works as continuously as the industry itself. That’s why the best hotels run on Shiji—day and night. While its primary focus is on hospitality, Shiji also serves select customers in food service, retail, and entertainment in certain regions.For more information, visit shijigroup.com
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