Caesars Entertainment Partners with Shiji Distribution to Tap into the Chinese Outbound Travel Market

Shiji Distribution Solutions has partnered with Caesars Entertainment Corporation to create a new flagship virtual storefront through Fliggy, Alibaba Group's online travel platform.

Caesars Entertainment (Las Vegas, NV) is leveraging their collaboration with Shiji Distribution to create a new flagship virtual storefront through Fliggy, Alibaba Group's online travel platform. The partnership will tap into the Chinese outbound travel market by giving over 700 million Alibaba customers easy access to Caesars' resorts and properties. Through Fliggy, travelers will be able to book, manage and pay for trips to any one of Caesars' 150 hotel, casino, restaurant and retail locations.

Shiji Distribution Solutions is the leading facilitator for global hotel brands looking to connect with the burgeoning Chinese outbound travel market. Through its deep integration with Fliggy and Alibaba, Shiji Distribution provides Caesars a scalable connection into the Chinese market, helping manage rates, availability and content through its Fliggy storefront. Shiji Distribution provides real-time booking confirmation, omni-channel content distribution, giving Caesars a single, user-friendly platform to interface with Chinese on-line travel agents and tour operators.

"We have seen impressive growth in Chinese outbound travel, especially to key locations like Las Vegas," said Greg Berman, Chief Operating Officer, Shiji Distribution Solutions. "As the leading facilitator for the Chinese outbound travel market, Shiji Distribution is proud to be able to collaborate with Caesars Entertainment, and help them to increase their connectivity into the Chinese travel ecosystem."

About Caesars Entertainment

Caesars Entertainment is the world's most geographically diversified casino-entertainment company. With a foundation built on providing great service, excellent products and unsurpassed service to our guests, Caesars Entertainment has become a global leader in gaming and hospitality, operating resorts and casinos on three continents, including such brands as Harrah's, Caesars and Horseshoe, as well the London Clubs International family of casinos.

Caesars has evolved over nearly 50 years, becoming a part of American culture and earning a place in the minds of millions worldwide. When Caesars Palace opened in Las Vegas in 1966, the vision was to offer every man a taste of the good life. Every man could live like a Caesar. Hence, there is no apostrophe in "Caesars." Caesars is the only place where spectacular things happen all the time—any given year, any given week, any given moment—which is why Caesars is renowned for being "Routinely Spectacular."

About Shiji Group

Shiji Group provides software solutions and services for the hospitality, food service, retail and entertainment industries, ranging from hotel management solutions to food and beverage and retail systems, payment gateways, data management, online distribution and more.

Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises 4,000 employees in 80+ subsidiaries and brands, serving over 60,000 hotels, 200,000 restaurants, and 600,000 retail outlets.

Shiji develops a network of cloud technology platforms that facilitate data exchange by connecting businesses vertically and horizontally across related industries. The importance of cross-industry integration to connect all levels of the supply chain, from guests to distributors and suppliers of all types is a critical part of our mission. Our goal is to facilitate the transition to fully integrated systems for our clients through a network of platforms that communicate securely and easily so our clients can focus on their core competencies of serving their guests.

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