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Sircle Collection Shifts Technology Stack Over to Shiji Enterprise Platform

Shiji Group partners with Sircle Collection to provide the Amsterdam-based hotel group with its modern, scalable, and secure Shiji Enterprise Platform as the hotel group expands globally.

BERLIN, Germany, September 24, 2021 – Sircle Collection has recently announced that the company will be moving its technology ecosystem over to Shiji Group’s recently launched flagship Shiji Enterprise Platform.

Sircle Collection, the rapidly growing independent hotel company based in Amsterdam began working with Shiji Group earlier this year in order to meet their evolving digital needs. Given Sircle Collection’s expansion across Europe, it has selected Shiji Enterprise Platform, the modern, scalable, and secure enterprise-cloud platform, to unite all of their 13 properties throughout four regions. Sircle Collection’s technology stack includes Shiji Group’s Infrasys Cloud POS, ReviewPro, and Kiosk, among other third-party solutions.

With centralized operation capabilities and leveraged dynamic global configuration standards, Shiji Group has successfully implemented its Enterprise Platform to Sircle Collection's pilot property, Park Centraal, in Den Haag in the Netherlands. The company will continue to deploy Shiji Enterprise Platform to additional properties in 2021.

“We have been searching for a technology partner to meet our growing needs across our entire portfolio. We needed a partner who could accommodate our complex requirements, help us unlock data and offer modern APIs to integrate with our existing technology. Shiji Group’s Enterprise Platform was the answer to this challenge as our specifications for our expanding portfolio were met with the guarantee to accommodate our future growth. We are proud to work together with Shiji Group and continue to innovate together to improve our guest experiences, employee experiences, profitability and competitiveness,” said Wietse Bijzet, Group Director, Technology & Business Solutions for Sircle Collection.

“We are thrilled to officially welcome Sircle Collection to the Shiji Group family on all levels of their technology stack. While we have had an existing relationship with the hotel management company through providing several solutions, after the success of the pilot property launch within the collection, we are excited to roll-out the Enterprise Platform throughout their entire collection. The power of the Enterprise Platform lies within its ability to seamlessly manage multiple properties from a centralized platform, allowing hotel staff to prioritize their guests and focus on the guest experience,” said Kevin King, COO of Shiji Group.

About Shiji Group

Shiji Group is a multi-national technology company that provides software solutions and services for enterprise companies in the hospitality, food service, retail and entertainment industries, ranging from hospitality technology platform, hotel management solutions, food and beverage and retail systems, payment gateways, data management, online distribution and more. Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises over 5,000 employees in 80+ subsidiaries and brands in over 23 countries, serving more than 91,000 hotels, 200,000 restaurants and 600,000 retail outlets. For more information, visit

About Sircle Collection

Sircle Collection is an independent group of creative hospitality brands focused on design-led, experience-driven services and products designed for the modern traveller. Founded in 2011 by the award-winning hospitality entrepreneur and developer Liran Wizman, the Amsterdam-based company has grown to include three hotel brands across 13 locations, including Sir Hotels, Max Brown Hotels, and Park Centraal Hotels — all set in some of Europe’s most inspiring cities and neighbourhoods. The portfolio extends to a design concept store, X BANK Amsterdam, and three food & beverage outlets: Seven North, Vienna; The Rooftop at Sir Victor, Barcelona; and Bar Claes in Park Centraal Amsterdam. Additionally, Sircle Collection manages and develops landmark properties, such as W Amsterdam; the EDITION Milan; Provocateur, Berlin; and Roomers, Munich. Further to its HQ in Amsterdam, the collection counts a second office in Berlin, Germany and a regional office in Barcelona, Spain. The company encompasses over 700 team members across operations, management, HR, marketing, design and further departments.

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