Artificial Intelligence: Why Should Hoteliers Care?

Innovative founder and CEO of Influence Society, a marketing agency dedicated to elevating high-end boutique hotel groups. With a decade-long tech background, Sébastien found his passion for hospitality while working with a curated boutique hotels group in France. After successfully launching and selling his first startup, he embarked on a mission to help exceptional hotels boost their awareness and revenue through advanced digital tools. Today, Influence Society is transforming the luxury hotel industry by integrating AI into daily marketing operations & advertising, setting the stage for an exciting new era in hospitality.

Klaus challenges strategic processes, stimulates thought-provoking conversations and reinvigorates the future of revenue management and pricing within the hospitality and travel industries. A natural contrarian, Klaus has challenged the status quo in the hotel industry for over 20 years. With IDeaS, he previously started the company’s global consulting division and pioneered the industry’s first group price optimization and function space revenue management proof-of-concepts in a real-world environment.

As CPO of Shiji Guest Solutions, Rafael Patiño is responsible for supporting the company's growth through effective planning, strategy, and product development. Rafael has +20 years of experience in project management and product development with a background in economics, data analysis, and finance, making him a seasoned business development leader. His background, skills, and deep level of understanding of strategic management ensure his success in developing effective solutions for Shiji Guest Solutions clients. 

A former hotel general manager, author and marketing executive, Daniel Craig is the founder of Reknown, a Vancouver-based consultancy providing marketing strategy and services to hospitality and technology clients worldwide.